HUKUM | 50ML

Hi Team, I am disappointed by the perfume. I own almost 33 perfumes and i have been collecting from last 2-3 years. I am disappointed with your perfume because there is only one note which is Pineapple and it is dominant throughout, i didn’t feel any transition in perfume. Also the projection and longevity is very poor. After spraying it on skin it lasts for 1-2 hrs and on clothes 3-4 hours max. The projection is so poor that after spraying the perfume it’s barely noticeable after 1 hour. I didn’t not get nose blind because i have tested in different scenarios and with my friend as well. So i am really disappointed. The packaging and bottle is really nice i wish you could improve the projection and longevity.

Smell was oddly satisfying.
Manly in nature and long lasting.
I recommend it.

I really loved HUKUM! The fruity notes with a hint of sweetness are perfectly done such that it's not overwhelming but has a commanding presence. The transition into mildly sweet, musky, ambery notes, then into an almost floral woodiness on the drydown is really addictive. I kept getting subtle whiffs of it all day and could smell it on my clothes the next day. Overall, absolute value for money.

Also, got to try a surprise sample of unreleased 'SHARMILI' - what I felt: litchi/fruity + white florals, settles into a toffee-like scent. Absolutely gorgeous. Can see people really liking it, although it is more subtle than Hukum (maybe it's just me).

I suggested some improvements to the founders and they responded positively. Looking forward to buying more!

Amazing Product

Honestly didn’t expect much but it turned out to be really good. Smells clean and refreshing

Hukum is bold and powerful—smoky, woody, and super masculine. Smells like confidence in a bottle.

Strong opening with a refined dry-down. Long-lasting and perfect if you want to stand out.

Nice, clean fragrance that’s easy to wear daily. Not overpowering and lasts well.

Good quality for the price. Smells rich but not overwhelming. The caramel note is noticeable and nice. Overall, a solid everyday perfume if you like slightly sweet scents.

Smooth and claming pragnance levender and vanela bland beautifully .

Honestly, this smells really good. It starts a bit fresh but quickly becomes warm and kind of powerful. The sweet + smoky combo is addictive, and it lasts the whole day on me.

The atomiser of the bottle I recieved is faulty but Daman has already arranged for an exchange so I'm grateful for that. Coming to the perfume, from what could smell it's really different and awesome. Can't wait to get a working bottle and start using it.

Amazing long-lasting fragrance! Smells great and stays fresh for hours. Definitely worth buying.

Hello Daman and Kavya. I ordered Hukum and Mahroon. I tried Hukum for couple of days. What i found is that it has Pineapple dominantly and more or less that’s it. It stays almost the same. The Pineapple’s smell is great. It can be a bit lighter though. But i was also expecting some beginning, middle and end like a film story. As a story it began like ‘there was an amazing juicy Pineapple.’ Then.? ‘And that’s it, that’s the story’ it felt like this if i may put it like this. So i have Mont Blanc Explorer which is relatively a weaker perfume, it doesn’t last that long. Also i have clone of Hacivat from some indian house, i combine Hukum with them. Just a spray or 2 and Pineapple smell is extended and enhanced with them. I am expecting the Hukum 2.0 with more details and complexity which doesn’t feel complex while using. A smooth ride from 1 place to another yet the user doesn’t realise when they reached the other side. Maheoon i tried once but it’s too flowery and feminine so i don’t have a review on it. But i was and i am excited to see a house which is putting in efforts to do something worthwile and not putting out 100s of options but just sticking to few and trying to make them perfect. Appreciate it. Thank you so much. :)

Amazing master piece created

I was honestly a bit skeptical before buying HUKUM because there was only one review video on YouTube, and I didn't find it very convincing. I usually don't write reviews, but I felt this product deserved one.

After trying HUKUM, I can confidently say it was totally worth it. The opening pineapple note is amazing, and as it dries down, it develops into a rich dark woody fragrance while still retaining that pineapple character in the background. It's a very well-balanced scent.

The longevity and projection are excellent for the price. The fragrance stayed on my clothes throughout the day, which really impressed me. I also had a few questions before ordering and reached out to Daman on WhatsApp. He was very quick to respond, extremely helpful, and made me feel confident about my purchase.

I loved HUKUM so much that I've already placed another order for the HUKUM + Mahroon combo so I can have an extra bottle of HUKUM while also trying Mahroon. Looking forward to it!

As a fragrance enthusiast who enjoys exploring Indian perfume houses, I'm genuinely surprised there aren't more reviews of HUKUM on YouTube. I don't know why the fragrance community hasn't talked about it more because, in this price range, it is a very impressive product. I'm so happy with my purchase that I might even make a review video myself to help others decide whether it's worth buying.

Since this is still a fairly new brand, there are a few things they can continue to improve, but the most important thing is that they already have a great product. Wishing the team all the best and looking forward to seeing the brand grow.

great projection and longevity, excellent sillage.

Very average scent profile. For the price it's not bad but I don't think I will use it very often in winters.

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Love the smell. Great branding.

The product is very good excellent . The only concern you had employed a very shabby courier service for the delivery just make a note for the same

Long lasting and very fresh and new fragrance

Sexy. It captures my essence, I even started getting compliments, people looked at me different. It was like one of those perfume or deo ads, people looking at me, gives main character energy.

Mild floral fragrance, not too strong. Great if you like subtle perfumes

Fresh and clean scent, feels very light. Got a few compliments wearing it

Impressive!

Fresh and clean citrus scent, perfect for everyday use.

Good notes that last longer than normal ones