Why We Ask Creators for Honest Reviews, Not Perfect Ones
Most brand collaborations look the same.
A script is shared.
Key points are highlighted.
Flaws are edited out.
Everything sounds perfect.
And honestly?
That never excited us.
House of TBH was never built to look perfect.
It was built to feel real.
Why paid scripts don’t excite us
When someone reads a script, you can tell.
The pauses feel forced.
The excitement sounds practiced.
And the review stops being useful.
As customers ourselves, we’ve trusted creators blindly before.
We’ve bought products based on “best ever” reviews
only to realise later that no product is perfect.
So when we started TBH, we made a decision early on.
We don’t want creators to sell our brand.
We want them to experience it.
Why we welcome “this is not my vibe”
Every fragrance isn’t made for everyone.
And pretending otherwise feels dishonest.
When a creator says
“This one isn’t my type, but I can see who it’s for”
that tells a customer far more than a forced compliment ever could.
Some people love soft vanilla.
Some want loud citrus.
Some live for coffee notes.
If someone doesn’t vibe with a scent, that’s not a failure.
That’s clarity.
And clarity builds trust.
Why honesty helps everyone involved
For creators
You get to stay truthful to your audience.
No guilt. No over-selling. No pretending.
For customers
They get real expectations.
Real performance.
Real experiences.
For us as a brand
We learn.
We improve.
We refine what we’re building.
Honest feedback makes the product better.
Not just louder.
What “TBH for TBH” actually means
TBH stands for The Bare Honest.
So “TBH for TBH” is simple.
You try the product.
You feel what you feel.
You say what you think.
No scripts.
No pressure to post.
No obligation to love everything.
If you like it, share it.
If you don’t, tell us why.
That’s it.
The long-term vision
We don’t want to be the brand with the loudest reviews.
We want to be the brand with the most trusted ones.
Because trends fade.
Algorithms change.
But trust stays.
And if you’ve ever trusted a creator blindly before
this one’s for you.